Where History Forever Starts Now

For a century, the Sir Francis Drake Hotel was San Francisco’s living room. A comprehensive brand overhaul—from name, to guest experience, to messaging, to award-winning ad campaign—reinvented the hotel as Beacon Grand, beckoning a new generation to a city known as the global home of personal reinvention.

The Gold Rush. The Beats. The Barbary Coast. The gay mecca. The first tech boom or the current one. Through it all, this hotel remains “a glittering monument to the progress, hospitality, and undying beauty of San Francisco.”